Using Shopify analytics allows you to gain insights into your store's performance and customer behavior. Here's a step-by-step guide on how to use Shopify analytics:
- Login to your Shopify account.
- From your Shopify admin dashboard, go to "Analytics" in the left-hand menu.
- In the Analytics section, you'll see several options such as "Overview," "Reports," and "Live View."
The "Overview" provides a summary of your sales, online store sessions, conversion rate, and more. It gives you a high-level understanding of your store's performance.
In the "Reports" tab, you can access various reports that cover different aspects of your business. You can explore sales reports, traffic reports, product reports, customer reports, and more. Each report provides valuable detail about specific metrics.
The "Live View" allows you to see real-time activity on your store, including the number of visitors currently browsing your site, added products, and orders placed.
- Choose a specific report or overview that corresponds to the information you are interested in. For example, if you want to track your sales performance, click on the "Sales" report.
- Customize the date range to view data within a specific timeframe. You can select a pre-defined range or choose a custom date range.
- Analyze the data presented in the report. Depending on the report you choose, you can analyze different metrics such as total sales, average order value, top-selling products, popular traffic sources, customer acquisition channels, and much more.
- Use the insights gained from the analytics to make data-driven decisions for your store. For example, if a particular product is selling well, you may consider promoting it more prominently on your website.
- Experiment with different reports and date ranges to understand your business's trends and identify areas for improvement.
- You can also export reports as CSV files for further analysis or share them with team members or stakeholders.
Remember, understanding and utilizing Shopify analytics can help you optimize your store's performance, improve customer experiences, and ultimately boost your revenue.