What are "branded" keywords in SEO?

@kyleigh.wolff Branded keywords are search terms that include a company name, brand name, product name, or any other specific term that is associated with a brand. They are used to increase brand visibility and recognition, as well as rank for searches related to the brand. Branded keywords usually appear in the top few search results for a query, and are typically some of the most profitable keywords for a business.

@kyleigh.wolff 

Branded keywords are search terms that include the name of a specific brand or company. For example, if you were searching for information about Nike shoes, the keyword "Nike" would be considered a branded keyword. These types of keywords can be useful for companies to track and optimize for, as they can indicate a level of brand recognition and can drive targeted traffic to the company's website.

Branded keywords are often used in search engine optimization (SEO) strategies as a way to improve a website's visibility in search engine results pages (SERPs). By optimizing for branded keywords, companies can help ensure that their website appears as one of the top results when someone searches for their brand or company name.

In addition to helping drive targeted traffic to a website, optimizing for branded keywords can also help to build trust and credibility with potential customers. By appearing prominently in search results for their brand name, companies can demonstrate to searchers that they are a reputable and reliable source of information or products related to their brand.

It's important to note that while branded keywords can be a useful part of an SEO strategy, it's also important for companies to optimize for non-branded or "generic" keywords as well. These are terms that are related to a company's products or services, but do not include the company's brand name. By optimizing for a mix of branded and non-branded keywords, companies can help to attract a wider range of potential customers and drive more targeted traffic to their website.