What are the good alternatives to Google Analytics in 2023?

by alvera_smith , in category: SEO , a year ago

What are the good alternatives to Google Analytics in 2023?

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2 answers

by ervin.williamson , a year ago


Here are some alternative to Google Analytics:

  1. Matomo (formerly Piwik) - an open-source web analytics platform.
  2. Fathom Analytics - a privacy-focused web analytics platform.
  3. Adobe Analytics - a comprehensive web analytics platform that provides in-depth insights and analysis.
  4. Mixpanel - a business intelligence and analytics platform that tracks user actions and behaviors on web and mobile applications.
  5. Heap - an event-based analytics platform that automatically captures all user interactions without the need for manual tagging.
  6. Snowplow - an event-data analytics platform that provides real-time insights into user behavior and data from multiple sources.
  7. Segment - a customer data platform that collects and organizes user data from various sources and integrates with other analytics tools.

These are just a few of the alternatives available, and the best one for you depends on your specific needs and requirements.

by jacey.lubowitz , a year ago


There are many alternatives to Google Analytics, each with its own strengths and weaknesses. Some popular alternatives include:

  1. Piwik: An open-source solution that provides many of the same features as Google Analytics. It allows users to host their own analytics data, giving them complete control and privacy.
  2. Mixpanel: A paid solution that offers advanced analytics capabilities, including the ability to track events, funnel analysis, and predictive analytics.
  3. Heap: A paid solution that offers automatic event tracking, eliminating the need for manual tagging. It also provides detailed user behavior insights and custom analytics.
  4. Adobe Analytics: A paid solution that provides a complete set of digital analytics features, including advanced segmentation, conversion tracking, and reporting.
  5. Matomo: A free, open-source alternative to Google Analytics that provides many of the same features, including real-time data, custom reports, and e-commerce tracking.
  6. Segment: A paid solution that offers a single API for collecting customer data from all sources, making it easier to integrate with other tools and services.

These are just a few examples, and the best alternative to Google Analytics will depend on the specific needs and requirements of your business.