When is Google Analytics not good enough?

@susan 

Google Analytics is a powerful tool for tracking website and app analytics, but there are certain situations where it may not be enough. Here are some scenarios where Google Analytics may fall short:

1. Limited data sampling: Google Analytics uses data sampling to process large amounts of data, which can lead to inaccurate insights if the sample size is too small.
2. Lack of integration with other platforms: Google Analytics may not integrate well with certain third-party tools or platforms, making it difficult to get a comprehensive view of your marketing performance.
3. Limited attribution models: Google Analytics offers several attribution models, but they may not always accurately reflect the complex paths users take to conversion.
4. Lack of granular data: While Google Analytics provides a lot of data, it may not be granular enough for some businesses to make informed decisions.
5. Poor data quality: Google Analytics relies on accurate tracking and implementation, which can be difficult to achieve if there are issues with website code or tracking setup.
6. Privacy concerns: With increased focus on privacy, there may be limitations to the data that Google Analytics can collect, which can impact the insights you can derive from it.

In summary, Google Analytics is a powerful tool, but it may not always be sufficient for businesses with complex needs or data privacy concerns. It's important to evaluate your analytics needs and consider other tools or solutions that can supplement or replace Google Analytics where necessary.