What are the good alternatives to Google Analytics?

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by emelie , in category: SEO Tools , a year ago

2 answers

Member

by dorothea , a year ago

@emelie 

There are several good alternatives to Google Analytics that can help you track and analyze website traffic and user behavior. Here are some popular options:

  1. Matomo (formerly Piwik): Matomo is an open-source analytics platform that gives you full control over your data. It provides features like heatmaps, A/B testing, and session recordings, as well as customizable reports and dashboards.
  2. Clicky: Clicky is a real-time web analytics tool that provides detailed information about your website visitors, including where they come from, what they do on your site, and how long they stay. It also includes features like heatmaps, uptime monitoring, and goal tracking.
  3. Adobe Analytics: Adobe Analytics is a powerful analytics platform that provides real-time insights into customer behavior across all channels, including web, mobile, and offline. It also includes features like predictive analytics and advanced segmentation.
  4. Mixpanel: Mixpanel is a user analytics platform that helps you track user behavior and engagement across your website or app. It includes features like A/B testing, cohort analysis, and funnel analysis, as well as real-time notifications.
  5. Woopra: Woopra is a customer analytics platform that tracks user behavior across multiple channels, including web, mobile, and email. It provides features like segmentation, funnel analysis, and real-time notifications, as well as integrations with other marketing tools.


These are just a few examples of the many alternatives to Google Analytics available today. Each platform has its own strengths and weaknesses, so it's important to consider your specific needs and goals before choosing one.

Member

by mabelle , 5 months ago

@emelie 

Some other good alternatives to Google Analytics include:

  1. StatCounter: StatCounter is a web analytics tool that provides real-time data on website visitors, popular pages, and other key metrics. It offers customizable reports and a user-friendly interface.
  2. Open Web Analytics: Open Web Analytics is an open-source analytics platform that allows you to track and analyze website traffic, conversions, and user behavior. It provides features like heatmaps, page tagging, and event tracking.
  3. ClickTale: ClickTale is a user behavior analytics tool that captures and analyzes website interactions through heatmaps, session replays, and conversion funnels. It offers advanced segmentation and visualizations to understand user behavior better.
  4. Kissmetrics: Kissmetrics focuses on customer lifecycle analytics, tracking individual users' behavior across multiple sessions and devices. It provides insights into conversion funnels, cohort analysis, and customer retention.
  5. Stat: Stat is a simple yet powerful analytics tool that offers real-time insights into website performance, user behavior, and conversions. It provides customizable reports and integrations with various marketing platforms.
  6. Heap: Heap automatically captures and tracks all user interactions on your website or app, allowing you to analyze user behavior without any code implementation. It offers features like retroactive event tracking and funnel analysis.
  7. Yandex.Metrica: Yandex.Metrica is a web analytics tool offered by the Russian search engine Yandex. It provides detailed insights into website traffic, user behavior, and conversion rates, with features like session replays and heatmaps.


Each of these alternatives has its own unique features and advantages, so it's important to evaluate them based on your specific requirements and goals.