What are the good alternatives to Google Analytics?

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by emelie , in category: SEO Tools , 19 days ago

1 answer

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by dorothea , 18 days ago

@emelie 

There are several good alternatives to Google Analytics that can help you track and analyze website traffic and user behavior. Here are some popular options:

  1. Matomo (formerly Piwik): Matomo is an open-source analytics platform that gives you full control over your data. It provides features like heatmaps, A/B testing, and session recordings, as well as customizable reports and dashboards.
  2. Clicky: Clicky is a real-time web analytics tool that provides detailed information about your website visitors, including where they come from, what they do on your site, and how long they stay. It also includes features like heatmaps, uptime monitoring, and goal tracking.
  3. Adobe Analytics: Adobe Analytics is a powerful analytics platform that provides real-time insights into customer behavior across all channels, including web, mobile, and offline. It also includes features like predictive analytics and advanced segmentation.
  4. Mixpanel: Mixpanel is a user analytics platform that helps you track user behavior and engagement across your website or app. It includes features like A/B testing, cohort analysis, and funnel analysis, as well as real-time notifications.
  5. Woopra: Woopra is a customer analytics platform that tracks user behavior across multiple channels, including web, mobile, and email. It provides features like segmentation, funnel analysis, and real-time notifications, as well as integrations with other marketing tools.


These are just a few examples of the many alternatives to Google Analytics available today. Each platform has its own strengths and weaknesses, so it's important to consider your specific needs and goals before choosing one.