What is competitive analysis in SEO?

@dortha 

Competitive analysis in SEO refers to the process of evaluating and analyzing the online presence and strategies of competitors in order to gain insights and identify opportunities for improving search engine optimization efforts. It involves examining various aspects such as their website structure, content quality, keyword targeting, backlink profile, social media presence, and overall online visibility. By studying and benchmarking against competitors, businesses can understand the competitive landscape, identify areas for improvement, and develop strategic SEO plans to outrank and outperform their competitors in search engine rankings.