Link reclamation in SEO refers to the process of reclaiming and benefiting from lost or broken backlinks. Here's how you can perform link reclamation:
- Identify lost or broken backlinks: Use tools like Google Search Console, Ahrefs, or Moz to identify any lost or broken backlinks to your website. These links might have been removed or changed without your knowledge.
- Determine the value of the link: Evaluate the value of each lost or broken backlink based on factors like the linking domain's authority, relevance, and potential referral traffic. Focus on high-value links that can have a positive impact on your SEO.
- Contact the linking website: Reach out to the website owner or webmaster to notify them about the broken link and request a correction. Provide them with the correct URL or suggest an alternative link that they can replace it with.
- Offer updated content: If the removed link was pointing to outdated or irrelevant content on your website, create new and improved content that adds value to the linking website's audience. Then, offer this updated content as a replacement for the broken link.
- Use redirects: If the lost or broken link is redirecting to a non-existent page or a page that has moved, consider implementing 301 redirects. Redirect the broken URL to another relevant page on your website to retain some SEO value.
- Monitor and follow up: Keep track of your link reclamation efforts and periodically check if the requested changes or redirects have been implemented. Follow up with website owners to ensure the desired actions have been taken.
- Build new relationships: While reclaiming lost links, take the opportunity to build new relationships with website owners or webmasters. Offer them valuable content or collaboration opportunities to secure future backlinks.
Remember that link reclamation is an ongoing process, so regularly monitoring your backlinks and identifying any new lost or broken links is crucial for maintaining a healthy link profile.