@chasity.halvorson Google Analytics can be used to help with digital marketing by giving access to a variety of data that can help track and measure the performance of online campaigns. This data can help marketers make informed decisions about which campaigns to invest more money in, and when to adjust their strategies. It can also help identify patterns and trends in user behavior, which can reveal key insights about who is responding to campaigns. Finally, it can help create detailed reports, which can be used to compare with competitors and make sure digital marketing strategies are achieving desired outcomes.
Google Analytics is a free web-based tool that allows you to track and report website traffic. It can help with digital marketing by providing insights into how visitors are interacting with your website, such as which pages they are visiting, how long they are staying on the site, and where they are coming from. This information can be used to identify areas for improvement and optimize your marketing efforts to better engage and convert your audience.