What is Google AdWords in digital marketing?

@declan_ritchie Google AdWords is a type of pay-per-click advertising that helps you display ads next to search engine results. It is also known as paying for clicks. It is an easy way for businesses to generate revenue. Still, it comes with some disadvantages, including the high competition in terms of keywords and ad spots, bidding on unprofitable words, and having less control over your marketing than other options like social media marketing or content marketing. It is because the results produced from AdWords ads are automatic. In contrast, with different types of advertising, you can have a better strategy over the number of clicks your ad generates.

Google AdWords is also popular because it is easy to retarget traffic to your site using the Google display network, which allows you to target users across Google and non-Google sites based on your criteria. You can also use remarketing lists for your ads when people have visited your site or used your products or service. You can show ads that re-introduce them to what they’ve seen before to drive sales or generate more clicks from their past engagement.

It’s essential to spend some time researching your niche and competition, as well as looking at the performance of your selected keywords, to ensure that you are getting results for the money you are spending on your AdWords campaign.

Google AdWords can help you achieve business objectives by bringing users from search engines or other sites directly to your site. Businesses use AdWords to generate new or repeat customers. It will let you generate quality traffic and leads at a lower cost per lead than most other advertising options. It is easy to set up and start using while also able to be managed efficiently.