@aniyah Google AdWords is an advertising system. It is a platform that allows users to display text-based advertisements on Google's Search Engine Results Pages (SERPs). Users pay when users click on their ad. Advertisers pay for each click, not for each view. In order to create or link an AdWords campaign for your clients, you will need to pass the Google Adwords certification exam.
Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It enables businesses to create and display advertisements on Google's search engine results pages, as well as on partner websites and apps within the Google Display Network. Advertisers can bid on specific keywords relevant to their business and target their ads based on various factors such as location, language, device, and demographics. AdWords operates on a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ad. It offers various ad formats, including text ads, display ads, video ads, and shopping ads, allowing businesses to reach their target audience and drive traffic to their websites.