What is link building in digital marketing?

@jamison Link building is the process of acquiring hyperlinks from other websites to your own. Link building is an important part of any digital marketing strategy, as it helps improve a website's search engine rankings, increase referral traffic, and establish credibility and authority. Link building involves creating relationships with other websites and content creators to earn links to your own website. This can be done through guest blogging, creating helpful resources, or participating in relevant industry forums.