How to add meta titles and descriptions in BigCommerce?

@pietro 

Adding meta titles and descriptions in BigCommerce is an important step for improving your store's SEO and making your products more attractive in search engine results. Here's how you can add or edit meta titles and descriptions in BigCommerce:

For Products:

1. Log into your BigCommerce Control Panel.
2. Navigate to "Products". Go to the "Products" section in the left-hand menu and select "View" to see your product list.
3. Select the Product: Click on the product you want to edit or click "Add" to create a new product.
4. Edit SEO Settings: Go to the "SEO" tab or scroll down to the "Search Engine Optimization" section. Here, you can edit the "Page Title" and "Meta Description" fields: Page Title: This is the meta title that will appear in search engine results. Meta Description: Add a brief description that will appear under the title in search results.
5. Save Your Changes: Once you've added your meta title and description, save your changes to update the product.

For Categories:

1. Navigate to "Products" > "Product Categories".
2. Select the Category: Click on the category name you wish to edit.
3. Edit SEO Settings: Go to the "SEO" tab or find the "Search Engine Optimization" section. Update the "Page Title" and "Meta Description" as needed.
4. Save Your Changes: Don’t forget to save the changes.

For Web Pages:

1. Go to "Storefront" > "Web Pages".
2. Select the Page: Click on the webpage you wish to edit or create a new one.
3. Edit SEO Settings: In the "SEO" section, set your "Page Title" and "Meta Description".
4. Save Your Changes: Save your edits to ensure they are applied.

Tips for Effective Meta Titles and Descriptions:

• Meta Title: Keep it concise (50-60 characters), include primary keywords, and ensure readability.
• Meta Description: Aim for 150-160 characters, make it compelling, summarize the content accurately, and include relevant keywords.

By setting meaningful meta titles and descriptions, you can enhance your store's visibility in search engines and improve click-through rates from search results.