How to customize meta titles and descriptions in HubSpot CMS?

@vinnie 

Customizing meta titles and descriptions in HubSpot CMS is an essential step for improving your website’s SEO and ensuring that your pages are effectively represented in search engine results. Here’s how you can customize these elements in HubSpot:

For Website Pages

1. Navigate to Your Page: Go to your HubSpot account and click on the “Website” dropdown in the main menu. Select “Website Pages” from the list.
2. Choose Your Page: Find the page you want to edit and click on its name to open it.
3. Access the Page Editor: Once in the page editor, look for a tab or option labeled “Settings” at the top or side of the page editor.
4. Edit SEO Settings: In the settings panel, look for the “SEO” section. Here, you can enter a custom meta title and meta description. Make sure your title is compelling and includes relevant keywords, and ensure your meta description accurately reflects the content of the page.
5. Save Your Changes: After making your changes, click “Save” or “Update” to apply the new meta title and description.

For Blog Posts

1. Go to Blog: In the HubSpot dashboard, click on “Marketing” > “Website” > “Blog.”
2. Select a Post: Click on the title of the blog post you want to edit.
3. Access Post Settings: In the blog post editor, find the “Settings” tab or section.
4. Edit SEO Details: Look for fields to customize the meta title and meta description. Enter your desired meta information, focusing on incorporating keywords and an enticing call to action.
5. Apply Changes: Save or update the blog post to save your changes.

Additional Tips

• Character Limits: Keep in mind that search engines typically display the first 50-60 characters of a title tag and up to 160 characters of a meta description.
• Use Keywords Wisely: Ensure your meta title and description are keyword-rich but avoid keyword stuffing.
• Unique Descriptions: Ensure each page on your site has a unique meta description to avoid duplicate content issues and provide clear information to search engines and users.
• Preview How It Looks: HubSpot often provides a preview of how your meta title and description will look in search engine results, helping you make necessary adjustments.

By customizing your meta titles and descriptions in HubSpot CMS, you enhance your website’s visibility, attract more traffic, and potentially improve your click-through rates.