How to add meta titles and descriptions in Shopify?

@aniyah 

Adding meta titles and descriptions in Shopify is an essential step for improving your store’s SEO and ensuring that your pages appear attractively in search engine results. Here’s how you can do this:

For Individual Products:

1. Log in to your Shopify Admin: Go to your Shopify admin dashboard.
2. Navigate to Products: From the sidebar, click on Products.
3. Select the Product: Click on the product for which you want to add or edit the meta title and description.
4. Scroll to the Search Engine Listing Preview: Below the product details, you will find the Search engine listing preview section.
5. Edit Website SEO: Click on Edit website SEO.
6. Enter Meta Title and Description: Page Title: Enter a descriptive and keyword-rich title in the Page title field. Shopify typically recommends keeping this under 70 characters. Meta Description: Enter a concise summary of the product in the Meta description field, usually between 150-160 characters.
7. Save Changes: Click Save at the top right corner to apply the changes.

For Collections:

1. Go to Collections: From the Shopify admin, click on Products and then Collections.
2. Select the Collection: Choose the collection you wish to edit.
3. Edit SEO Settings: Scroll down to the Search engine listing preview and click Edit website SEO.
4. Enter Meta Title and Description: Input your desired Page title and Meta description.
5. Save Changes: Click Save.

For Web Pages:

1. Navigate to Online Store: Click on Online Store from the sidebar, then select Pages.
2. Select a Page: Choose the page you want to add meta details to.
3. Edit SEO Settings: Scroll down to the Search engine listing preview section and click Edit website SEO.
4. Enter Meta Title and Description: Fill in your Page title and Meta description.
5. Save Changes: Click Save.

For the Homepage:

1. Online Store > Preferences: In the Shopify admin, go to Online Store and choose Preferences.
2. Title and Meta Description: Under the Title and meta description section, you can enter your homepage's meta title and description.
3. Save Changes: Click Save.

Tips for Writing Effective Meta Titles and Descriptions:

• Use Relevant Keywords: Ensure that your titles and descriptions include relevant keywords which are important for SEO.
• Be Clear and Concise: Use clear language that accurately describes the content of the page.
• Include a Call to Action: Encourage users to click through to your site with enticing language.
• Follow Character Limits: Keep meta titles under 70 characters and descriptions between 150-160 characters to ensure they display correctly in search results.

By following these steps and tips, you should be able to optimize your Shopify store’s meta titles and descriptions effectively, enhancing your store's visibility in search engines.