How to analyze website visits in Google Analytics?

@percy_bauch 

To analyze website visits in Google Analytics, follow these steps:

1. Sign in to your Google Analytics account.
2. Select the website you want to analyze from the account list.
3. On the left-hand side, click on "Audience" in the sidebar menu. This section provides insights into the characteristics and behavior of your website's visitors.
4. Under "Overview," you can see an overview of your website's Key Performance Indicators (KPIs) such as the number of sessions, users, pageviews, bounce rate, and more. You can select a specific date range in the top right corner.
5. Use the different report sections to gain more detailed insights. Here are some key sections to explore:

• Demographics: Under "Audience," click on "Demographics." Here you can analyze the age, gender, and location of your website visitors, helping you understand your target audience.
• Acquisition: Under "Acquisition," click on "All Traffic" and select "Channels" or "Source/Medium." These reports show you how users found your website, whether through organic search, direct visits, social media, referrals, or other channels.
• Behavior: Under "Behavior," click on "Site Content" and select "All Pages." This report shows you the most popular pages on your website and their performance metrics. You can also view the behavior flow to understand the paths visitors take on your website.
• Conversions: If you have set up goals or e-commerce tracking, you can analyze your website's conversion performance. Under "Conversions," click on "Goals" or "E-commerce" to access the reports.

1. Use the secondary dimensions and filters in each report to dive deeper into your data and gain specific insights.
2. Create custom reports or dashboards to monitor your desired metrics regularly.

Remember to set up relevant goals and conversions tracking within Google Analytics to measure the success of your website and marketing efforts effectively.