To track website visits with Google Analytics, follow these steps:
- Set up a Google Analytics account: Go to the Google Analytics website (analytics.google.com), sign in with your Google account, and click on the "Start measuring" button. Follow the setup wizard to create your account, enter your website details, and accept the terms of service.
- Add the tracking code to your website: Copy the tracking code provided by Google Analytics and paste it just before the closing tag in the HTML code of each webpage you want to track. Alternatively, you can use a website plugin or content management system to add the code automatically.
- Verify the tracking code installation: After adding the tracking code, you need to verify that it's working properly. Go back to your Google Analytics account, click on the "Admin" tab, and select your property (website) from the drop-down menu. Under the "Tracking Info" section, select "Tracking Code" and then click on "Tracking ID." You should see a notification informing you that tracking has been installed successfully. This may take a few hours to update.
- Analyze your website traffic: Once the tracking code is installed and verified, Google Analytics will start collecting data about your website visitors. You can access this data by logging into your Google Analytics account. The dashboard will show various metrics and reports about your website's audience, pageviews, traffic sources, demographics, and more.
- Set up goals and advanced tracking: You can further enhance your tracking by setting up goals in Google Analytics, such as tracking conversions or specific user interactions on your website. You can also use advanced tracking features like event tracking or e-commerce tracking to capture more detailed analytics data.
Remember to always comply with privacy laws and regulations when using Google Analytics or any other tracking tool.