How to capture custom variables in google analytics?

@aniyah.green 

To capture custom variables in Google Analytics, follow these steps:

1. Set up the tracking code on your website: Install the Google Analytics tracking code on all the pages of your website. You can find the tracking code in your Google Analytics account under the Admin section.
2. Define custom dimensions or metrics: In your Google Analytics account, go to the Admin section and navigate to the Property column. Under Custom Definitions, you can create new custom dimensions or metrics based on your requirements. Custom dimensions allow you to capture additional data about hits, sessions, or users, while custom metrics enable you to capture numerical data.
3. Implement the custom variable code: Once your custom dimensions or metrics are defined, you need to implement the code on your website. Google Analytics provides different code snippets to capture custom variables based on your needs.
4. Assign values to custom variables: Identify the appropriate places on your website where you want to capture the custom variables. Modify the code snippets and assign values to the custom dimensions or metrics accordingly. These values can be dynamic or static, depending on the data you want to capture.
5. Test and validate: After implementing the custom variables, test and validate if the data is being captured correctly. Use Google Analytics Debugging tools or view real-time reports in your Google Analytics account to verify the data collection.
6. Analyze the data: Once the custom variables are capturing data, analyze the data in your Google Analytics reports. You can find the data under the Custom Dimensions or Custom Metrics section, depending on what you have implemented.

Remember that capturing custom variables in Google Analytics requires knowledge of JavaScript and working with the tracking code on your website. Additionally, ensure compliance with privacy regulations and inform users about the data you are capturing.