How to use a variable in google analytics custom variable?

by jaycee_rowe , in category: SEO Tools , 4 months ago

How to use a variable in google analytics custom variable?

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1 answer

by creola.ebert , 4 months ago

@jaycee_rowe 

To use a variable in Google Analytics custom variable, you need to follow these steps:

  1. Set up Google Analytics tracking: First, make sure you have Google Analytics set up on your website or application. You'll need to have the Google Analytics tracking code implemented correctly.
  2. Define the variable: Determine the value that you want to track dynamically in your custom variable. This could be the user's name, their membership level, a product ID, or any other relevant data you want to capture.
  3. Set the custom variable: To set the variable, you need to pass the value to Google Analytics using JavaScript. You can do this by adding the following code snippet to your website where you want to assign the value to your custom variable:
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_gaq.push(['_setCustomVar', index, name, value, opt_scope]);


  • Replace index with a number (between 1 and 5) that represents the slot for your custom variable.
  • Replace name with a string that describes the variable.
  • Replace value with the dynamic value you want to capture.
  • Replace opt_scope with either 1 (visitor-level) or 2 (session-level), depending on the scope you want for your custom variable.
  1. Send data to Google Analytics: To send the data to Google Analytics, add the following code snippet after setting the custom variable:
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_gaq.push(['_trackEvent', 'category', 'action', 'label', value]);


  • Replace category, action, label with appropriate values for your event tracking.
  • Replace value with the dynamic value you want to capture.
  1. Test and verify: Once you have implemented the above code, you can test it by visiting your website and checking if the custom variable and its respective value are being recorded correctly in Google Analytics.


Note: The code snippets mentioned above are for Classic Analytics (ga.js). For Universal Analytics (analytics.js), you'll need to use a slightly different syntax. Make sure to refer to the respective Google Analytics documentation for the appropriate implementation based on the version you are using.