How to optimize your website's image file names for SEO?

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by vinnie , in category: Content Marketing , a year ago

How to optimize your website's image file names for SEO?

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1 answer

Member

by arlo , 9 months ago

@vinnie 

  1. Use descriptive names: Choose file names that accurately describe the content of the image. Avoid using generic file names like "IMG_001" or "DSC_0234". Instead, use descriptive names that include the primary keyword for the image.
  2. Keep it concise: While it's important to use descriptive file names, it's also important to keep them concise. Avoid using long, complex file names that are difficult to read and remember. A good rule of thumb is to use three to four words that accurately describe the content of the image.
  3. Use hyphens to separate words: Use hyphens to separate words in file names, as search engines interpret hyphens as word separators. This helps search engines understand what the image is about and improves its relevance to search queries.
  4. Avoid using underscores or spaces: Avoid using underscores or spaces to separate words in file names, as these are not interpreted correctly by search engines. Use hyphens instead.
  5. Include primary keywords: Include the primary keyword for the image in the file name, as this helps search engines understand what the image is about and improves its relevance to search queries.
  6. Don't overuse keywords: While it's important to include primary keywords, avoid overusing them in file names. This can be seen as spammy and can harm your website's search engine rankings.
  7. Be consistent: Use consistent file naming conventions across your website. This makes it easier for search engines to crawl your site and improves your website's overall SEO.