How to track mobile app usage with Google Analytics?

by jaycee_rowe , in category: SEO Tools , 6 months ago

How to track mobile app usage with Google Analytics?

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1 answer


by delpha , 6 months ago


Tracking mobile app usage with Google Analytics can provide valuable insights into how users are interacting with your app. Here are the steps to set it up:

  1. Set up a Google Analytics account and create a new property for your app.
  2. Add the Google Analytics SDK to your mobile app. The SDK is available for Android and iOS.
  3. Initialize the SDK and set up the necessary tracking code in your app code.
  4. Set up custom events and screen views in your app code to track user behavior.
  5. Set up custom dimensions and metrics to track additional information about user behavior.
  6. Test your implementation to ensure that data is being recorded accurately.
  7. Analyze the data collected by Google Analytics to gain insights into user behavior and make improvements to your app.

Here are some additional tips to keep in mind when tracking mobile app usage with Google Analytics:

  • Set up goals and conversion tracking to measure key actions in your app, such as completing a purchase or signing up for a subscription.
  • Use cohort analysis to track how user behavior changes over time, such as how often they return to your app or how long they use it.
  • Use the Google Analytics reporting interface to generate custom reports and dashboards to visualize your app's performance.