To use Google Analytics 360, follow these steps:
- Purchase a Google Analytics 360 license: Google Analytics 360 is a premium version of Google Analytics that offers more advanced features and capabilities. You need to purchase a license to use Google Analytics 360.
- Set up your account and properties: Create a Google Analytics 360 account in the Google Analytics 360 Suite. Then, set up properties for the websites or apps you want to track. Each property represents a website or app, and you can have multiple properties under one account.
- Configure tracking code or SDK: Install the Google Analytics tracking code or SDK on your website or app. This code allows Google Analytics to collect data about your users' interactions and behavior.
- Define goals and events: Determine the goals and events you want to track using Google Analytics 360. Goals could be completed transactions, form submissions, or other actions taken by your users. Events are specific interactions, such as button clicks or video plays, that you want to track.
- Customize reports and dashboards: Tailor the reporting and analytics to fit your specific needs. Create custom reports, segments, and dashboards to focus on the metrics and dimensions that matter most to your business.
- Access advanced features: Take advantage of the advanced features available in Google Analytics 360, such as unsampled reports, data-driven attribution modeling, remarketing integrations, and integration with other Google Marketing Platform products.
- Monitor and analyze data: Regularly review and analyze the data collected by Google Analytics 360. Gain insights into user behavior, traffic sources, conversions, and more to optimize your website or app performance.
- Use the data to make informed decisions: Leverage the insights from Google Analytics 360 to make data-driven decisions that improve your marketing strategies, user experience, and overall business performance.
Remember to comply with privacy laws and regulations when using Google Analytics 360 and ensure that you respect user privacy by anonymizing IP addresses, providing proper disclosure, and giving users the ability to opt-out of data collection if required.