How to use Instagram IGTV for local SEO?

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by maci , in category: Local SEO , a year ago

How to use Instagram IGTV for local SEO?

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1 answer

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by mike , 7 months ago

@maci 

Using Instagram IGTV for local SEO can help businesses increase their visibility within their local community and attract more customers. Here are some tips on how to use Instagram IGTV for local SEO:

  1. Create local-focused IGTV content: Develop IGTV videos that highlight your local area, businesses, events, and attractions. This could include showcasing local landmarks, collaborating with other local businesses, or featuring local customers and their experiences. By creating content specific to your location, you will increase your chances of appearing in local search results.
  2. Optimize your IGTV video titles and descriptions: Include relevant local keywords in your video titles and descriptions. Use location-specific hashtags, such as the name of your city or neighborhood, to increase the visibility of your videos in local searches.
  3. Geotag your videos: When uploading your IGTV videos, geotag them with the location of your business or the area you are targeting. This helps Instagram understand the location relevance of your content and makes it more likely to be shown to users searching for local content.
  4. Encourage user-generated content: Engage with your local community by encouraging your customers to create and share their own videos on IGTV featuring your products or services. This can help increase local exposure and attract more customers from within your community.
  5. Collaborate with local influencers: Partnering with local influencers who have a strong following can help boost your local SEO efforts. They can create IGTV videos featuring your business and promote them to their local audience, increasing your visibility and reach within the local community.
  6. Share your IGTV videos across other platforms: Promote your IGTV videos on other social media platforms like Facebook, Twitter, or YouTube. This helps drive more traffic to your videos and increases the chances of being discovered by local users searching for relevant content.
  7. Engage with local audiences: Monitor comments and engage with users who interact with your IGTV videos. Respond to comments, answer questions, and show appreciation for their support. Building a relationship with local users on IGTV can boost your local SEO efforts and encourage more local engagement.


By following these strategies, businesses can effectively use Instagram IGTV for local SEO, improving their online visibility and attracting more local customers.