What are the ways to track inactivity with adobe dtm?

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by terrence , in category: SEO Tools , 4 months ago

What are the ways to track inactivity with adobe dtm?

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1 answer

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by dudley , 4 months ago

@terrence 

Tracking inactivity with Adobe DTM (Dynamic Tag Management) can be done in several ways:

  1. Using a Timer Event: Set up a JavaScript timer to trigger an event after a certain period of inactivity. This event can then be tracked using Adobe Analytics or any other analytics tool integrated with DTM.
  2. Page Unload Event: Set up a rule in DTM to track when the user leaves the page or closes the browser. This can be done by listening to the 'unload' or 'beforeunload' events and triggering the appropriate tracking call.
  3. Mouse or Keyboard Events: Track mouse movement or keyboard activity to determine if the user is actively interacting with the page. If there is no activity for a specified time, trigger an event to track inactivity.
  4. Heartbeat Tracking: Set up a regular timer or interval to send tracking data to Adobe Analytics. If data isn't received within a certain timeframe, it can be inferred that the user is inactive.
  5. Custom JavaScript Implementation: Create a custom JavaScript code to track inactivity based on specific criteria or business rules. This would involve writing code within DTM to handle tracking based on inactivity.


These methods can be customized based on the specific requirements of the website or application and can be used to track and analyze user inactivity patterns.