Organic search engine optimization is a process utilized to improve a website's page rank in the Google search engine results. This process involves various strategies and techniques, such as backlinking, article building, and black hat SEO. It's important to rank well because, without search engine rankings, your site will not get any traffic. Organic search marketing is a strategy that helps boost a website’s rankings in organic search results. It’s a process that involves developing and implementing various sub-strategies to improve your website’s visibility. It matters because a staggering 75% of searchers fail to find your site when they search for terms such as “business”. As a search engine, Google has a big responsibility. Its goal is to deliver the most useful results possible to users, so it's important that if you want to be ranked to utilize Organic SEO marketing.