What is Organic Search in SEO?

Organic search engine optimization is a process utilized to improve a website's page rank in the Google search engine results. This process involves various strategies and techniques, such as backlinking, article building, and black hat SEO. It's important to rank well because, without search engine rankings, your site will not get any traffic. Organic search marketing is a strategy that helps boost a website’s rankings in organic search results. It’s a process that involves developing and implementing various sub-strategies to improve your website’s visibility. It matters because a staggering 75% of searchers fail to find your site when they search for terms such as “business”. As a search engine, Google has a big responsibility. Its goal is to deliver the most useful results possible to users, so it's important that if you want to be ranked to utilize Organic SEO marketing.

@steve.moen 

Organic search in SEO refers to the process of optimizing a website to improve its visibility and ranking in the organic (unpaid) search engine results pages (SERPs). Unlike paid search results, which are achieved through advertising and appear at the top or side of the SERPs, organic search results are determined by the search engine's algorithms based on various factors.

Organic search optimization involves implementing on-page and off-page SEO techniques to improve the website's relevancy, authority, and user experience. This includes optimizing web page content, metadata, URL structure, internal linking, website speed, mobile-friendliness, as well as acquiring high-quality backlinks from other websites.

The purpose of organic search optimization is to increase organic traffic to a website by ranking higher in relevant search queries. Higher rankings often lead to greater visibility, credibility, and more qualified traffic. Organic search traffic is considered more valuable because it is the result of users actively searching for specific information, products, or services, rather than being pushed through advertisements.

Organic search optimization requires ongoing efforts, continuous monitoring, and adjustments as search engine algorithms evolve. It is a long-term strategy that focuses on creating quality content, optimizing for relevant keywords, and providing a great user experience to attract and retain organic search traffic.