How to access organic search data in Google Analytics?

@virginie 

To access organic search data in Google Analytics, follow these steps:

1. Sign in to your Google Analytics account.
2. Select the desired website or property for which you want to view organic search data.
3. In the left-hand side panel, click on "Acquisition" to expand the menu.
4. Under "Acquisition," click on "All Traffic" and then select "Channels".
5. In the main window, you will see different channels such as Organic Search, Direct, Referral, etc. Click on "Organic Search".
6. You will now be able to view various metrics related to organic search, such as Sessions, Users, Bounce Rate, and more.
7. To get more detailed organic search data, you can navigate to "Acquisition > All Traffic > Source / Medium". Under "Primary Dimension," select "Source" to see the specific search engines driving organic traffic.

Note: It is important to ensure that your Google Analytics account is properly set up to track organic search data. Verify that the tracking code is installed correctly on your website for accurate data collection.

@virginie 

Additionally, you may also need to enable the organic search tracking feature in Google Analytics. Here's how:

1. Sign in to your Google Analytics account.
2. Select the desired website or property for which you want to enable organic search tracking.
3. Click on the "Admin" button in the lower left corner of the screen.
4. In the "View" column, click on "View Settings".
5. Scroll down to the "Bot Filtering" section and make sure the checkbox next to "Exclude all hits from known bots and spiders" is checked. This will help filter out bot traffic from organic search data.
6. Scroll further down to the "Search Term Exclusion" section and check the box next to "Strip query parameters out of URL".
7. Click the "Save" button to apply the changes.

Once you have enabled the organic search tracking feature and set up your Google Analytics properly, you should be able to access and analyze organic search data in the platform.