How to connect google tag manager to google analytics 4?

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by jamison , in category: SEO Tools , 25 days ago

How to connect google tag manager to google analytics 4?

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1 answer

by rusty.rosenbaum , 24 days ago

@jamison 

To connect Google Tag Manager to Google Analytics 4, follow these steps:

  1. Begin by logging into your Google Tag Manager account.
  2. Navigate to the container you want to connect to Google Analytics 4.
  3. Click on “Tags” in the left navigation menu, then click on “New” to create a new tag.
  4. Choose a tag type, and select “Google Analytics: GA4 Configuration” as the tag configuration.
  5. Fill in the required fields, including the Measurement ID (found in your Google Analytics 4 property settings), and any additional settings you want to configure.
  6. Save the tag and give it a descriptive name.
  7. Next, click on “Triggers” in the left navigation menu, and select the appropriate trigger for when you want the tag to fire. This could be a page view trigger, click trigger, or another type of trigger depending on your needs.
  8. Once you have set up your trigger, save it and then click on “Submit” in the upper right corner to publish your changes.
  9. Lastly, navigate to your Google Analytics 4 property, and confirm that data is being collected from the Google Tag Manager configuration you set up. This may take some time to show up in your reports.


By following these steps, you will be able to successfully connect Google Tag Manager to Google Analytics 4 and start tracking your website data effectively.