How are the Google tag manager and google analytics connected?

@percy_bauch 

Google Tag Manager (GTM) and Google Analytics (GA) are two separate tools provided by Google, but they can be connected to work together.

Google Tag Manager is a tag management system that allows you to easily implement and manage various tags on your website or mobile app without requiring any code changes. Tags are snippets of code that collect data and send it to third-party tools such as Google Analytics.

On the other hand, Google Analytics is a web analytics tool that tracks and reports website or app traffic, user behavior, conversions, and other valuable insights.

The connection between GTM and GA is established through the implementation of tags. GTM allows you to set up GA tags, which include the Google Analytics tracking code. By setting up the GA tag in GTM, you can manage and update your GA tracking code without modifying your website's code directly.

Here's a step-by-step summary of how GTM and GA are connected:

1. Set up a Google Analytics account.
2. Create a Google Analytics property and obtain the tracking ID.
3. Create a GTM container and add the GTM container snippet to your website's code.
4. Set up a Google Analytics tag in GTM by adding a new tag, selecting "Google Analytics - Universal Analytics" as the tag type, and entering your Google Analytics tracking ID.
5. Configure the Google Analytics tag with settings such as tracking triggers, event tracking, enhanced e-commerce tracking, etc.
6. Publish the changes made in GTM, and the Google Analytics tag will start tracking your website data based on the configured settings.

By connecting GTM and GA, you can manage your Google Analytics tracking implementation easily and efficiently without needing to modify your website's code whenever changes are required.