Google Tag Manager (GTM) and Google Analytics (GA) are both powerful tools used for website analytics, but they serve different purposes and have distinct features.
Google Tag Manager is a tag management system that allows website owners to easily add and manage tags, or snippets of code, on their website without needing to edit the website's code directly. Tags can be used to track various types of user behavior on a website, such as clicks, form submissions, and pageviews. With GTM, website owners can easily manage tags from various marketing and analytics tools, including Google Analytics, Google Ads, and others, from a single platform.
Google Analytics, on the other hand, is a web analytics service that provides detailed information about website traffic and user behavior. GA can track a wide range of metrics, including the number of visitors, pageviews, bounce rate, and conversion rates. It provides insights into how users are interacting with a website, what pages they are visiting, and how long they are staying on each page. It also allows website owners to set up goals and track conversions, such as form submissions, product purchases, and other actions that are important for their business.
In summary, while GTM is used for managing and deploying tags on a website, GA is used for tracking and analyzing user behavior and website performance. GTM is often used in conjunction with GA to help website owners set up and manage their tracking and analytics more easily.
In summary, Google Tag Manager is a tool for managing and deploying tags, while Google Analytics is a tool for tracking and analyzing website traffic and user behavior. GTM allows for easy management of tags from various marketing and analytics tools, while GA provides detailed insights into website metrics and user interactions.