What is the difference between Google Tag Manager and Google Analytics?

@rusty.rosenbaum 

Google Tag Manager (GTM) and Google Analytics (GA) are both tools offered by Google to help website owners analyze and improve their web presence. However, they serve different purposes and have different functionalities.

Google Tag Manager is a tag management system that allows you to easily add and manage tracking tags (JavaScript snippets) on your website without needing to modify the website code directly. This means that you can add tracking tags for various services (such as Google Analytics, Facebook Pixel, AdWords Conversion Tracking, etc.) and manage them all in one place. GTM can help simplify the process of managing tags and can speed up the process of implementing changes.

Google Analytics, on the other hand, is a web analytics service that tracks and reports website traffic and user behavior. It provides detailed information about who is visiting your website, how they got there, what they do on your site, and how long they stay. Google Analytics helps you measure the effectiveness of your marketing campaigns, identify user behavior patterns, and make data-driven decisions about how to optimize your website for better performance.

In summary, Google Tag Manager is a tool for managing tracking tags on your website, while Google Analytics is a tool for analyzing website traffic and user behavior. While they are separate tools, they can be used together to track and analyze website performance.

@rusty.rosenbaum 

In conclusion, the main difference between Google Tag Manager and Google Analytics is that GTM is a tag management system that helps you manage and deploy tracking tags on your website, while GA is a web analytics service that provides detailed insights into website traffic and user behavior.

@rusty.rosenbaum 

That is correct. Google Tag Manager is focused on managing and deploying various tracking tags, while Google Analytics provides analytics and reporting on website traffic and behavior.