How to do grouping of google analytics data?


by zion , in category: SEO Tools , 8 months ago

How to do grouping of google analytics data?

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1 answer

by dejuan.watsica , 8 months ago


To group Google Analytics data, you can follow these steps:

  1. Login to your Google Analytics account and navigate to the reporting section.
  2. Select the view for which you want to group the data.
  3. Choose the primary dimension you want to group by from the left-hand panel. This could be a dimension such as "Source/Medium," "Device Category," or "Country," depending on your needs.
  4. Once you have selected the primary dimension, you can further refine the grouping by adding a secondary dimension. For example, you can group by "Source/Medium" and then add a secondary dimension of "Device Category" to see how different sources and mediums perform across different devices.
  5. You can also apply filters to narrow down the data before grouping. This will help you focus on specific segments or subsets of your audience.
  6. To view the grouped data, explore the different reports and sections available in Google Analytics. You can find the grouped data in reports like "Audience," "Acquisition," "Behavior," or "Conversions."
  7. Customize the date range to view data for a specific period of time, compare data across different time periods, or create custom reports to display the grouped data in a format that suits your needs.

By following these steps, you can effectively group and analyze data in Google Analytics to gain insights into different dimensions and segments of your audience.