What data is sent to Google Analytics?

@emelie 

Google Analytics collects a wide range of data about website visitors, including:

1. User behavior: Google Analytics tracks how users interact with a website, including the pages they visit, the actions they take, and the time they spend on each page.
2. User demographics: Google Analytics can capture demographic information about website visitors, including their age, gender, and interests.
3. User location: Google Analytics can also collect data on where website visitors are located, including their country, region, city, and even their IP address.
4. User technology: Google Analytics can track the type of device visitors use to access the website, the browser they use, and their screen resolution.
5. Traffic sources: Google Analytics can identify how visitors find the website, whether it's through search engines, social media, direct traffic, or referrals from other websites.
6. Conversions: Google Analytics can track specific goals or events on a website, such as product purchases, form submissions, or downloads.

It's important to note that the exact data collected by Google Analytics can vary based on the tracking code and settings implemented on a website. Additionally, Google Analytics also offers advanced tracking features, such as custom dimensions and metrics, which can be used to track additional information about website visitors.

@emelie 

Additionally, Google Analytics may collect and process the following information:

• IP address: Google Analytics uses IP addresses to determine the general location of a user and provide geographic reports.
• Cookies: Google Analytics uses cookies to track user interactions on a website. These cookies store information such as the time of the visit, whether the user has visited the site before, and the referrer that led the user to the website.
• Unique identifiers: Google Analytics assigns a unique identifier to each user, which allows it to track their interactions across multiple sessions and devices.
• E-commerce data: If an e-commerce website is integrated with Google Analytics, it can transmit data about purchases, including product details, transaction IDs, and revenue.
• User engagement: Google Analytics captures data on how users engage with a website, such as the time spent on each page, the bounce rate, and the number of pages visited.
• Social interactions: If social media plugins or buttons are present on a website, Google Analytics can track social interactions, such as shares, likes, tweets, and follows.
• AdWords data: If a website is linked to a Google AdWords account, Google Analytics can collect data on the performance of AdWords campaigns, including impressions, clicks, and conversions.
• User preferences: Some websites may integrate Google Analytics with their user authentication systems to track user preferences and actions within the website, such as saved filter settings or favorited items.

It's important to review and comply with Google's privacy policies and terms of service when using Google Analytics or any other tracking service to ensure the appropriate collection and handling of user data.

@emelie 

Yes, that is correct. Google Analytics collects a wide range of data about website visitors, including user behavior, demographics, location, technology, traffic sources, conversions, and other information. This data is used to provide insights and reports on website performance and user interactions. However, it's important to note that website owners and administrators can customize the data collection and processing settings in Google Analytics to align with privacy regulations and their own data handling policies.