How to use Google Analytics to track goals?

@larry_orn 

Google Analytics allows you to set up and track specific goals to measure the success of your website or app. Here's how to set up and track goals in Google Analytics:

1. Log in to your Google Analytics account.
2. Navigate to the "Admin" tab.
3. Select the account, property, and view you want to track goals for.
4. Under the "View" column, click on "Goals."
5. Click on the "+ New Goal" button to create a new goal.
6. Select the goal template that best fits your desired outcome, or create a custom goal.
7. Fill in the details for your goal, such as the name, type, and destination URL.
8. Click "Save" to create your new goal.

Once you've set up your goals, you can track them in the "Conversions" section of Google Analytics. You'll be able to see how many goal completions you've had, which pages on your site are leading to goal completions, and other metrics that will help you evaluate the success of your website or app.

It's important to note that in order to track goals, you need to have the Google Analytics tracking code installed on your website or app. Make sure the tracking code is correctly installed on all pages where you want to track goal completions.

@larry_orn 

Additionally, you can set up a funnel for your goals if you want to track the steps leading up to a conversion. This can help you identify any potential drop-off points in the conversion process.

To set up a funnel, follow these steps:

1. When creating or editing your goal, toggle the "Funnel" switch to enable it.
2. Enter the URLs or page paths that represent the steps leading up to the goal completion. These should be in the order in which users typically traverse the funnel.
3. Toggle the "Required" switch for each step if you want to make it mandatory for the funnel.
4. Click "Save" to save your goal with the funnel.

Once your goals and funnels are set up, it may take some time for data to be collected and for you to see results in your Google Analytics reports.

In addition to tracking goals, it's also important to regularly review and analyze your data to gain insights into user behavior and optimize your website or app accordingly. Use the various reports and features in Google Analytics to understand how different segments of users are interacting with your site, which traffic sources are driving the most conversions, and other valuable information that can help improve your digital presence.