How to set up Google Analytics on a website?

@domenico.weimann 

Setting up Google Analytics on a website involves the following steps:

1. Sign up for Google Analytics: If you don't have a Google Analytics account, you will need to create one. Go to the Google Analytics homepage, click the "Start for free" button, and follow the prompts to create your account.
2. Create a new property: Once you have a Google Analytics account, you will need to create a new property for your website. Click on the "Admin" button, then select "Create Property." Follow the prompts to enter your website's details.
3. Get your tracking code: After creating a new property, you will be given a tracking code. This code is unique to your website and is used to collect data about your website visitors. Copy the code and paste it into the HTML code of your website.
4. Verify your tracking code: To ensure that your tracking code is working correctly, you will need to verify it. You can do this by installing the Google Analytics Debugger extension on your browser and visiting your website. The extension will show you if there are any issues with your tracking code.
5. Set up goals: Finally, you can set up goals in Google Analytics to track specific actions that visitors take on your website. For example, you may want to track how many people fill out a contact form or make a purchase. To set up goals, go to the "Admin" section, select your property, and then click on "Goals."

Once you have completed these steps, Google Analytics will start collecting data about your website visitors, which you can use to make informed decisions about your website's performance and marketing strategy.